FAITH
We believe in having complete trust and a firm belief in something for which there is no proof.
SERVICE
We believe helpful acts and contributions to the welfare of others are important.
UNITY
We believe and find value in the continuous purpose or action of becoming one.
HONOR
We believe in building reputations, good names, and public esteems. We believe that success is rooted firmly in moral excellence.
FREEDOM
We believe independence and liberation from the slavery of others is imperative. We value the absence of necessity, coercion, and constraint in choices or actions.
VISION
We believe in our dreams, our strongly desired goals and purposes.
DUTY
We believe that binding tasks, conduct, and service arising from our positions in life are forces of moral obligation.
COURAGE
We believe in both the mental and moral strength to venture, persevere, and withstand danger, fear, or difficulty.
The core values of LTD shape the foundation on which our leaders build their businesses and live their lives. So esteemed, these eight core values are located on both the LTD Diamond Trophy and the LTD Diamond Ring.